A Business Decision?
Photo Credit: investing.com
Nordstrom department store, headquartered in Seattle, has made the decision to no longer carry Ivanka Trump clothing and accessories. A decision they suggested was necessary for profitability.
“We’ve said all along we make buying decisions based on performance. In this case, based on the brand’s performance, we’ve decided not to buy it for this season.”
They have carried Ivanka’s fashions in stores and online since 2011. Items are currently being phased out on the website where you can find some pieces discounted as much as 80%.
Management has said that they change out as much as “10% of their inventory” every year to stay up-to-date with the latest trends. And yet, they haven’t felt the need to change out the Ivanka fashion line–until now.
An email from Nordstrom obtained by Fortune in 2016 tells a bit of a different story. It gives the impression their “decision” is being made for…
Photo Credit: blogs.nordstrom.com
The email, sent to staff members, alludes to the divisive political climate that currently exists in the country:
“We’ve heard from customers, including some who are long time loyal customers, threatening a boycott of Nordstrom if we continue to carry the line. Similarly, we’ve heard from customers who say they will boycott Nordstrom if we stop carrying the brand. This is a sharply divisive subject. No matter what we do, we are going to end up disappointing some of our customers.”
They also stated in the email that they had no plans to stop selling her line. So why are they doing it now, just three months later?
Could it be they are caving to the anti-Trump group grabyourwallet.org?
The extreme left group made headlines recently for their call to boycott L.L. Bean. In fact, they are encouraging boycotts of any company that sells Donald or Ivanka Trump products.
Judging by the email, it would seem that Nordstrom had to choose which type of customers it is willing to lose.
So the question is, did they chose to stand on the side of their “politically correct” patrons? Or did they succumb to the left-wing bullies and use their customers as a political whip?