3What happens when your dad starts a business and you turn it into a uber-successful business?

Willie Robertson (source: Hollywood Reporter)

Money, that’s what happens. And Willie Robertson knows it.

Willie is the one who took Duck Commander, his father’s business, from a mom-and-pop shop to a multi-million dollar duck-call-making machine. Under his command, he aligned the Robertson family for success, making Duck Dynasty in the process.

Willie graduated from the University of Louisiana at Monroe, earning a degree in business. This prepared him for taking the helm of both Duck Commander and, later, Buck Commander.

Then with the addition of the reality TV show, Willie only added to his portfolio as a successful man. And he shared the secret to his success with the students at the Manahan Orthopaedic Capital Center at Grace College.

“For the kids here, I wanted to talk about especially their faith,” he said. “It doesn’t mean that you can’t have that in society and be successful at work — we’ve proven that otherwise. Just encouraged them to be authentic, really, and live their lives authentic because that’s really what made Duck Dynasty great.”

Willie running the duck call room at Duck Commander headquarters (photo via Facebook)

He summed up his success in a few simple words.

“We were authentic people,” he said. “We’re real people, honest and made mistakes.”

Keeping things authentic is how Willie got to the level of net worth he has. Being honest and humble is how he took a little company and catapulted it into a worldwide success.

After all of his hard work and integrity, Willie has garnered himself a comfortable $20 million net worth… 


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