For some strange reason, Kiel James Patrick, a preppy jewelry and shoe designer from Rhode Island, has a golden retriever as a non-official face of his brand. He has been featured on the front page of his website, nearly jumping out of a preppy boat being driven by two preppy people (

But once you see this canine, you’ll understand why. He’s just so photogenic that it works.

Bennie 16468_download_2fCredit:

Bennie, a golden retriever who lives in New England, is the star of his Instagram page and his owner’s shop. Aside from the brand’s website, he can be found on Instagram on the account @puffinandbennie, with nearly 44,000 followers.


This is a professional-quality pet Instagram. Shrouded in plaid blankets and sitting by lakes in the fall, Bennie looks like he was taken straight off the page of an L.L. Bean advertisement. The account features some truly stunning photographs, and it helps that Bennie is adorable and a great model. When he’s not riding on boats, he takes trips to the beach, poses on top of cars, and eats ice cream.

There are also plenty of pictures of him frolicking in fields, a welcome addition to any pet Instagram page. Before Bennie was featured on the page, it appears that the account was centered around a cat named Puffin. Enough scrolling will reveal the cat dressing up in Santa outfits, leather jackets, and neck-ties.

There appears to be a post on this account every day, with a few lapses every now and then. Regardless, you’ll see all the places this handsome dog goes. The wonderful composition and editing alone should be more than enough for any follower.

Really, it doesn’t get much better than a golden retriever puppy. The cozy pictures on this account coupled with an adorable dog are the perfect combination. Bennie is the type of dog who was born to be in advertisements, so it’s good to see he’s living out his life’s calling. This account has all the good components of a successful pet Instagram. The dog is photogenic, the photos are professional, and the scenery is beautiful.

Genius Marketing

Having a golden retriever puppy as an “unofficial mascot” for a cozy shop seems like a perfect fit. Think about it. Golden retrievers are universally described as bouncy, happy, and loyal. Those are really good qualities to be associated with a brand. Besides, who doesn’t love dogs?

If I was anywhere near New England, I would go check the shop out. I wonder if Bennie is ever there? Would they let me bring him some doggy treats? This actually sounds like a great travel idea. What do you think of Bennie the Golden Retriever puppy? Isn’t he an awesome mascot? He’s so photogenic and cute. Let’s all gush about him in the comments below.

But I also want to know something else. Are there any shops where you live that have friendly animals around? Maybe the owner’s pet? Please, share your stories in the comments below.

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