Donald Trump pulled off one of the greatest upsets in the nation’s history. Around the 58-story Trump Tower in New York City, protestors, news trucks, and journalists surrounded the building for several days after the election.

On the twenty-sixth floor, where B-rated celebs used to seek Trump’s blessing on The Apprentice, Donald J. Trump now chose his cabinet as President-elect. Three blocks south of Trump Tower, Jared Kushner, Trump’s son-in-law, sat and reflected on his part in the Trump Campaign.

Trump Campaign | Photo Credit WikiMedia CommonsTrump Campaign | Photo Credit WikiMedia Commons

Jared Kushner Avoids the Media

Kushner almost never speaks to the media, but in regard to the Trump win, he sat down with Forbes to discuss some of the methods that helped to win the campaign — putting Trump in the White House.

“It’s hard to overstate and hard to summarize Jared’s role in the campaign,” remarks Silicon Valley billionaire Peter Thiel, who backed Trump during the election. “If Trump was the CEO, Jared was effectively the chief operating officer.”

Jared Kushner essentially ran the Trump campaign with zero resources, especially when compared to Hillary’s backing by both funds and celebrities. Underfunded and underestimated, the campaign ran secretly like a Silicon Valley startup, with a heavy focus on the swing states.

Trump Campaign | Photo Credit WikiMedia CommonsTrump Campaign | Photo Credit WikiMedia Commons

Social Media Campaign Success

President Obama’s campaign enjoyed unprecedented success by targeting and motivating voters, but the recent updates in social media have changed things. Clinton tried some of Obama’s methods, but mainly relied on traditional media, while Trump created his own social media campaign.

“I helped facilitate a lot of relationships that wouldn’t have happened otherwise,” recalls Kushner. “People were being told in Washington that if they did any work for the Trump campaign, they would never be able to work in Republican politics again. I hired a great tax-policy expert who joined under two conditions:

1. We couldn’t tell anybody he worked for the campaign.

2. He was going to charge us double.”

As the campaign grew, Kushner went all in. “People really saw hope in his message. They wanted the things that wouldn’t have been obvious to a lot of people I would meet in the New York media world — the Upper East Side, or at Robin Hood [Foundations] dinners.”

Kushner recalls Trump’s thoughts on the campaign. “Donald kept saying, “I don’t want people getting rich off the campaign, and I want to make sure we are watching every dollar just like we would do in business.”

For the win, Kushner called his friends in Silicon Valley, who provided their sub-contractors when asked how to scale viral marketing. This included things like Facebook micro-targeting, which turned out to be the best vehicle for Trump’s blunt messages. More than likely, Kushner will be a heavy influencer in the White House for the next four to eight years.

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