Ivanka Trump’s Popular Fine Jewlery Line Will Be Officially Discontinued…
It’s true. An integral part of the Ivanka Trump brand – her fine jewellery line – will be discontinued forever.
Abigail Klem, president of Ivanka Trump’s fashion empire, announced on Monday they will no longer be selling her fine jewelry collection.
However, there is a silver lining here.
The reason behind the decision is good news for consumers–affordable pricing.
That’s right. When one door closes, another one opens.
The company plans to focus their attention on making costume jewelry with pricing that will make the pieces accessible to everyone. In her statement to the New York Times, Klem noted that the brand is now committed to “offering solution-oriented products at accessible price points.”
Despite a growing number of boycotts targeting the first daughter, sales of Ivanka’s clothing and shoe line have soared to new heights in the last two months. Her “Ivanka” perfume has also done well, occupying the two top spots on Amazon.
As Klem highlighted, most of the Ivanka Trump brand-items are already affordably priced. A beautiful pair of her faux pearl earrings are a very reasonable $38. However, her fine jewelry collection was much less attainable for the average customer-with certain pieces costing upwards of $40,000.
Ivanka stepped away from running her fashion company back in January, but that hasn’t stopped her opponents from attacking her brand. Many will rejoice in this latest announcement believing they have achieved victory and they’ll be…
This decision is not a win for Ivanka’s enemies–it’s another success for her. In the past, Ivanka has stated that her organization-her-brand-is based on integrity and principles. She started her company with the hope of empowering women across the globe. And she has done that.
Female executives and stay-at-home moms can afford to wear her beautiful designs. And they also have the pleasure of knowing that they are getting a quality product for their hard-earned money. Creating a lasting product and successful image takes far greater effort than just securing profits.
Ivanka’s organization has not only the ability to listen to its customers- it has the willingness to compromise to meet their needs. Both of which are much better skills than the name calling and bullying-perfected by her opponents.