Sell Crafts Online Part 1: Planning Your Business


man sitting on the sofa and making online shoppind on a tablet

Crafting may be a hobby for some, but it can also be a source of extra income for others. This is probably why you’re researching how to sell crafts online.

If you have been crafting for a while now, you may have at some point given your crafts as gifts to your friends and family. You may also have heard “Wow, these are gorgeous. You should sell these!” many times.

After hearing your friends’ praises, you might have thought about it, and asked yourself if you can do it. Well, nothing is guaranteed in this world. And you’ll never know if you never try.

In this article, we will give some insights into starting your own craft-selling business.

How to Sell Crafts Online Step 1: Planning

The first thing you need to do is to plan how to sell crafts online. Planning is an essential part of any business. If you don’t plan your business well, chances are it will eventually fail. There are many things you need to in this stage.

Assess Your Product

Think: Is your product good enough for people to buy? Whether your answer is yes or no, I recommend getting opinions from people you trust. Ideally, people who have experience in business. Ask them to answer you honestly.

Most of the time, people use white lies to protect people they love. But if you really want to sell crafts online, you need to seek honest opinions no matter how brutal they are.

Know Your Target Market

This means not only knowing what the demographics of the people who may buy your products, but also knowing what type of crafts sell.

This one needs thorough research. The most basic thing you should do is visit online craft stores, and check-out their “Bestsellers” page. Alternatively, you can hire a market researcher to do this for you.

Starting Small

If you want to sell crafts online and this is your first time, start small.

You may be doing many craft projects, but you need to determine the best products you can offer buyers. Narrow your first offering to a maximum of three items. You can offer many variations of each item, though.

What Will Set Your Products Apart?

This is one of the most important questions to attract buyers.

It doesn’t have to be an out of this world feature. You just need to be innovative. People love something new, something odd, something unique.

Use your creativity and imagination to create something one-of-a-kind.

Capital and Raw Materials

These two are very correlative.

Determine what raw materials are you going to use and how much are you willing to invest in your business venture. We know that not all crafts need to be expensive. Recycled “junk” is what most crafts are made of, meaning they’re free and may be found in our own homes.

Most of the capital you invest will be used to set up your website (or to join an online marketplace), delivery charges, proper permits, and possibly advertising.


Because you’re only starting, don’t expect people to pay you for your brand. Set reasonable profit margins for your product.

Make sure to price your items according to your raw materials costs, and the quality of your work. I know that every piece of art is priceless, but you need to establish a name for yourself first. Gain your buyers’ trusts and confidence.

You can raise the price later, especially if the demand for your products increases.

Finding a Marketplace

There are dozens of places where you can sell crafts online. Etsy is a no-brainer, but there are other sites also. Find a website that will have the best value for your money as some of these online marketplaces require membership or subscription fees.

If you have a nice following on your social networks, you can also start your own selling blog or website. This way, you lessen competition by focusing content on your products.

Those are the essential things to consider in planning how to sell crafts online. Be sure to check our next articles that will focus on setting-up your online store and the actual selling of your handmade goods.