According to a recent report, Disney lost over half a million ESPN subscribers and its shares dropped...although Disney says those numbers aren't correct (source: Go Mom!) (Source: Go Mom!)

Walt Disney’s shares recently plummeted. It’s reportedly not looking good for the company.

The company’s shares fell to session lows after the announcement that ESPN (one of its companies) lost 621,000 subscribers in one month. Their stock fell about one percent.

Nielsen, the issuer of the report, said it finished an “extensive” review of the data and confirmed that this info was “accurate as originally released.” 

But Disney said otherwise. They disagreed.

“This most recent snapshot from Nielsen is a historic anomaly for the industry and inconsistent with much more moderated trends observed by other respected third party analysts,” says a statement from ESPN. “It also does not measure DMVPDs and other new distributors, and we hope to work with Nielsen to capture this growing market in future reports.”

But Disney-ESPN had more to say about the report. They said the “Nielsen numbers represent a dramatic, unexplainable variation over prior months’ reporting, affecting all cable networks.” Apparently, Disney pointed out the incorrect numbers “in light of [Nielsen’s] demonstrated failures over the years to accurately provide subscriber data.”

That’s right, Nielsen. You better double-check your numbers.

A couple of days later, Nielsen recanted the numbers, saying that they wanted to “investigate a larger than usual change as compared to the prior month.”

That’s right. Disney isn’t about to go bankrupt. Even though Disney’s shares have declined 11 percent this year, they’ll probably be sticking around for a while.

In the beginning…

The Walt Disney Company started with a man named Walt and a mouse named Mickey (source: Flavorwire) (Source: Flavorwire)

When Walt Disney and his troupe of movie makers started The Walt Disney Company, they had a tiny office shared with a real estate company. 

Now, Disney couldn’t be bigger. It’s grown to million-dollar movies, exciting theme parks, and has earned a place in America’s heart. If it weren’t for Walt and that funny little mouse, we wouldn’t have any of the heart-swelling moments Disney has brought to us.

“Mickey Mouse popped out of my mind onto a drawing pad 20 years ago on a train ride from Manhattan to Hollywood at a time when business fortunes of my brother Roy and myself were at lowest ebb and disaster seemed right around the corner,” Disney said.

From a mouse to a staple in the USA and beyond – that’s Disney. So surely, a little drop in shares is not going to kill Disney. The company isn’t going anywhere (barring some cataclysmic disaster), and the Disney family will continue to have big dreams.

“All our dreams can come true if we have the courage to pursue them,” Disney said once.

Whew! That was a close one. Disney gave us a bit of a scare. But it seems everything will be a-okay.

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