Sadie Robertson has once again used her massive social media following to team up with a company. The Roberston daughter is bringing in lots of revenue lately. She uses her considerable online presence to promote products and businesses frequently. However, she’s not the only Robertson doing it.
Sadie Robertson’s Frequent Ads
Packing my fav makeup brand @CargoCosmetics for my upcoming @liveoriginal tour! A few of my must-haves for my travels are the #Swimmables matte lipstick, long wear eye shadow stick and the emerald city eye shadow palette! Y'all can create this natural look and get 20 percent off on your order. Use the code: SADIE20 at checkout. Excited to see y'all on tour!! #CargoPartner #ad
It seems Sadie Robertson has joined the long list of celebrities who use their social media platforms to bring in revenue. The 20-year-old works hard to maintain her brand. Her Instagram account alone has over 2.9 million followers. Therefore those sort of numbers makes Sadie’s account quite valuable.
Brands know that Sadie’s target audience will see her posts. Her fans will want to buy products she promotes. It’s a smart advertising tactic. Social media speaks directly to consumers, and celebrities are already cultivating perfectly placed demographics.
Sadie recently teamed up with Cargo Cosmetics. The company sells beauty products. Sadie hashtagged #ad so that her fans would know she was being paid to make the post. However, that won’t stop many of her followers from trying to emulate the reality star’s beauty looks.
Many reality television personalities use their social media accounts to partner with brands. The Kardashians, in particular, came under fire for promoting products without the hashtag “Ad.” Legal experts warned that without hashtagging #ad influencers aren’t being dishonest.
#fabfitfunpartner I told @courtkruger to give me a pic that screamed I'm fab I'm fit and I like to have fun…. so we had to get creative with our angle. I also told her I'd crop her feet out, but it made me laugh so happy Thursday friends. Use promo code "quack" to 10 dollars off 🦆 clever I know. http://www.fabfitfun.com/ @fabfitfun #fabfitfun
In the past, Sadie has also endorsed products from many companies including Fab Fit Fun, and her line Wildblue Denim.
Had such a fun summer back home but we are so excited be back in our own kitchen! @hellofresh was great for us this summer since we were super busy and weren't able to make it to the grocery store as much as we are used to. They help ya out a lot by delivering all the ingredients you need for dinner! Check out hellofresh.com and use MKR30 for $30 off your first delivery #hellofreshpics #hfpartner #ad #getcooking
However, Sadie isn’t the only Robertson using social media advertisements to bring in big bucks. Her brother John Luke Robertson and his wife Mary Kate Robertson also have a partnership with Hello Fresh.
I have really loved being a #fabfitfunpartner and getting all these goodies every season! I know this is an ad but it truly is something I look forward to coming in the mail. It's a box full of awesome products that I get to try out! I honestly would recommend! I'm even wearing the Trestique Lip Crayon in this photo! Use the code 'BRIGHTON' to get $10 off your box at www.fabfitfun.com🤗 #fabfitfun
In addition to Sadie and Mary Kate, Brighton Robertson, the wife of Reed Robertson, also has a partnership with Fab Fit Fun. She recently wrote, “I know this is an ad but it truly is something I look forward to coming in the mail. It’s a box full of awesome products that I get to try out!”
Do you ever want to buy the products that Sadie Robertson endorses on her Instagram?