What makes Pokemon Go phenomenal?

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Pokémon GO, is a mobile app that’s sweeping the world right now. It is an AR (Augmented Reality) game that you can download and play on your phone. AR is a type of concept that mixes both a virtual element and mixes it with real world elements. In Pokémon GO’s case, it uses Pokémon and items from the Pokémon franchise and mixes it with real life data such as your phone’s GPS location, landmarks  around you (as Pokéstops) and even your phone’s camera to use as a background when catching Pokémon.

Pokémon GO has been exceptionally popular, not just among Pokémon fans, but everyone with a smartphone has been willing to give the game a try. Thanks to a unique blend of the AR genre giving gamers a fresh take on videogames and the Pokémon franchise giving the game a high level of approachability, Pokémon GO has captivated the world.

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